|
More Tips for a Better Letter to the Editor
Use statistics sparingly. They can get confusing and overwhelming very quickly.
Mention an article already printed by the paper. This dramatically increases the chances that your letter will be run.
Remember your audience. In most cases you’re trying to sway the public, not your adversary. Therefore, you should try to seem moderate and fair. This doesn’t mean you should be bland. But have the average person in mind, and use phrases and arguments that resonate with them. You don’t want John Q. Public to be turned off by your rhetoric and think, "well, both sides are extremists."
A catchy first line is helpful. Instead of "I’m writing to respond to the Post editorial of August 3rd…" try "The August 3rd editorial left me wondering if Post editorial writers live in the real world."
Use short punchy sentences. This makes it easier for the reader to follow your thinking and easier for the editor to cut your letter if necessary (and better to have an edited version of your letter printed than none at all).
Follow up with a phone call. Make sure the appropriate person got your letter.
return to the Media Center - LTE page
|
